Justin Martin

Justin Martin

Advisory Partner

Franchise | Not-for-Profit | Retail

Business Planning & Growth | Sustainability | Financial Literacy | International Business


Justin joined the firm’s Advisory division in 2009 and was promoted to the role of Partner in January 2020. He has special interests in the not for profit sector and the food retailing industry, along with a wide range of small to medium business clients. He advises on areas such a financial statement preparation, management and KPI reporting, business review programs, other consulting projects, and is accredited as a Colour Accounting facilitator. Along with his team Justin also provides virtual CFO services to several Wellington based public sector and charitable organisations. In 2021 he joined the Board of New Zealand’s largest children’s charity, Barnardos Aotearoa. 

Specialist Areas

  • KPI and management reporting
  • Financial literacy education
  • Xero and add-on implementations and support
  • Not for profit sector
  • Business planning
  • Financial coaching
Recent Assignments
  • Carry out a business review for a professional service firm to identify key focus areas for improvement
  • Present on the topic of financial literacy at conferences for professional services, school trustees, real estate agents and office managers
  • Advise on appropriate level of reserves and apportionment of overhead costs for Not for profit clients
  • Provide virtual CFO services to a number of Not for profit clients


Chartered Accountant (Chartered Accountants Australia and New Zealand)

 Accredited Colour Accounting International Facilitator

Professional Affiliations

Member of Chartered Accountants Australia and New Zealand

Co-Chair of CAANZ Not for Profit Special Interest Group

Chartered Member, Institute of Directors


Bachelor of Commerce and Administration

Bachelor of Biomedical Science



Past Trustee of local school for six years and Mentor at Victoria University for many years. Outside of work Justin is a keen runner, regularly competing in half marathon events, and enjoys exploring the great outdoors in the Wellington region with his two teenage children.