Justin Martin, Retail Sector National Lead, Advisory Partner

Justin Martin

Retail Sector National Lead, Advisory Partner


+64 4471 4455




Chartered Accountant (Chartered Accountants Australia and New Zealand)

 Accredited Colour Accounting International Facilitator



Justin joined the firm’s Advisory division in 2009 and was promoted to the role of Partner in January 2020. He has special interests in the not for profit sector and the food retailing industry, along with a range of small to medium business clients. He advises on areas such a financial statement preparation, management and KPI reporting, business review programs, other consulting projects, and has recently been accredited as a Colour Accounting facilitator. Along with his team Justin also provides virtual CFO services to several Wellington based public sector and charitable organisations.

Specialist Areas

  • KPI and management reporting
  • Financial literacy education
  • Xero and add-on implementations and support
  • Not for profit sector
  • Business planning
  • Financial coaching

Recent Assignments

  • Provide financial input on the decision making process for implementation of a business critical system
  • Present on the topic of financial literacy at conferences for professional services, school trustees, real estate agents and office managers
  • Prepare the annual budget, in conjunction with management, for a significant not for profit client and monitor year to date results against cost centre budgets
  • Provide virtual CFO services to the Social Workers Registration Board



Member of Chartered Accountants Australia and New Zealand

Co-Chair of CAANZ Not for Profit Special Interest Group



Bachelor of Commerce and Administration

Bachelor of Biomedical Science



Past Trustee of local school for six years and Mentor at Victoria University for four years.  Outside of work Justin is a keen runner, having completed his first marathon in 2019, and enjoys exploring the great outdoors in the Wellington region with his two children.