Justin Martin

Justin Martin leads the firm's largest service line as BDO New Zealand's National Advisory Leader. Based in Wellington, he specialises in business advisory, financial performance, and strategic consulting, working with clients across New Zealand.

Justin helps businesses improve financial performance, strengthen governance, and make more informed strategic decisions. He partners with clients to translate financial data into practical, actionable insights, supporting financial planning and analysis, KPI development, board reporting, and long-term sustainability.

He has particular expertise in not-for-profit and retail sectors, including supermarket retailers, food retail businesses and SMEs. Justin advises boards, management teams and business owners on funding models, cost structures, financial reporting, cashflow decisions, tax considerations and organisational performance. His approach combines big-picture perspective with practical financial insight, helping clients strengthen financial understanding and make decisions that support sustainable growth.

Justin also leads virtual CFO services across New Zealand, providing both day-to-day financial leadership and strategic advisory support to multiple sectors and charitable organisations.

Alongside his client work, Justin serves as a Board Member of Barnardos Aotearoa, New Zealand’s largest children’s charity, contributing to financial governance and strategic oversight.

Justin is a regular presenter on financial literacy, performance management, and governance, helping business owners, trustees, and executives build confidence in using financial information to drive better outcomes.

 

Specialist Areas

• Business performance improvement and KPI frameworks

• Financial governance, board reporting, and advisory

• Not-for-profit sector (New Zealand)

• Business planning, growth strategy, and financial modelling

• Virtual CFO services and outsourced financial leadership

• Financial literacy and capability building 

 

Qualifications

Fellow Chartered Accountant (Chartered Accountants Australia and New Zealand)
 Accredited Colour Accounting International Facilitator

 

Professional Affiliations

Member of Chartered Accountants Australia and New Zealand
Past Co-Chair of CAANZ Not for Profit Special Interest Group
Chartered Member, Institute of Directors

 

Education

Bachelor of Commerce and Administration
Bachelor of Biomedical Science

 

Community

Past Trustee of local school for six years and Mentor at Victoria University for many years. Outside of work Justin is a keen runner, regularly competing in half marathon events, and enjoys exploring the great outdoors in the Wellington region with his two teenage children.