• Māori Business Sector Report

Māori Business Sector Report


Charting a new course

Whāia te mātauranga kia mārama – Seek knowledge to gain understanding

Ka mau te wehi! BDO’s third annual edition of Pūrongo Pakihi Māori, Māori Business Survey report 'Whakatere Nga Rerenga Hou’ (Charting a New Course) provides valuable insights shared by Māori Business in Aotearoa. 

The survey helps provide a voice from a sector that is not often researched but occupies a unique place in New Zealand’s business life. When we launched this survey we wanted to contribute to understanding of both the sector and its success. We believe 2021’s findings are particularly valuable at a time of extraordinary change.

Overcoming adversity through resilience

Māori have a history of navigation and overcoming adversity through resilience. As Māori business operators chart their way through Covid-19 we are beginning to see areas of focus shift slightly, balancing the importance of pūtea (profit) alongside traditional focus areas of tāngata (people) and te Taiao (the natural environment).

The 2021 survey confirmed the ongoing impact of COVID-19. But Māori businesses have also come through the year finding new ways to adapt and rise to the challenges they face.

Māori business have always defined success in their own terms, creating value for whānau and community. They continue to plan and are confident in this but acknowledge opportunities for greater gains through more formal training and support.

Māori businesses must meet financial and performance benchmarks like any other. They often do this in their own way, often seeking their own solutions. The pressures of the last year have sharpened this process. Our survey shows Māori businesses remain confident in assessing a changing environment and setting their sights on growth.

BDO are proud and delighted and to be part of the Māori business sector through the advisory services we provide all over Aotearoa New Zealand. I want to thank the Māori business operators who generously contributed their time to this survey. We trust its findings are valuable for the sector and all those committed to advancing its success.

Angela Edwards, BDO Māori Business Sector Lead and Partner


2020 BDO Māori Business Survey

Discover more about the opportunities and challenges faced by Māori businesses - particularly in light of COVID-19.

Businesses across New Zealand and the world have been impacted enormously recently. In 'normal' times, owning and operating a business within the Māori community is different to any other industry in New Zealand as they must consider very thoughtfully the impact not just on themselves but their wider community. How have Māori businesses responded during this time? 

For the second year running BDO ran a survey that focused on the opportunities and challenges, culture and people, environment, and support within Māori Business and how these have been impacted by COVID-19.

The Māori Business Survey covered a wide range of topics, including:

  • Purpose, values, and goals
  • How businesses measure success
  • How they have been impacted by COVID-19
  • The extent and function of government support
  • Attitudes towards diversity, sustainability, collaboration, and risk management, among others

Download the Māori business Survey Report

Please complete the below form to recieve a copy of the Māori business Survey Report.

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Māori business Survey Report Podcast

Kylee Potae, Head of the BDO Māori business Sector, and Robett Hollis, a relentlessly driven Entrepreneur, FORTUNE 100 Content Consultant, Global Speaker & Author, recorded a podcast and had an enlightening, interesting, light-hearted and fun conversation about the report and Māori businesses in New Zealand. 


2019 BDO Māori Business Survey


BDO recently undertook a comprehensive Māori Business survey with just over 100 Māori businesses taking part. We asked them about the opportunities, challenges and priorities within the sector. 

The results have been analysed by BDO's Māori Business specialists and are available to download today. Complete the form below to download the report.