BDO Wellbeing in Business Index

Wellbeing in Tourism

This sector report is part of the first ever BDO Wellbeing in Business Index - Te Rangahau o ngā hauora pai - which studies the relationship between business performance and wellbeing among New Zealand’s business leaders and owners. View the main report and our other sector commentary here.





Tourism scored 63 in the WHO-5 wellbeing measure, six points lower than the whole-of-business average. Nearly half (48%) said that they had been feeling less mentally healthy than normal over the past 6 months. COVID-19 has of course created a huge burden for tourism businesses, many of whom are still struggling with low to zero income.

That said, there does appear to be a potential level of resilience in New Zealand’s tourism sector, with 76% saying that they expected to feel generally satisfied with life all or most of the time in six months’ time. Border restrictions continue to loosen, and slowly but surely people are beginning to travel again. Tourism is also one of the few sectors that continues to receive government support, with the $49 million Tourism Kick-Start Fund being made available to five key South Island tourist locations.

There are a number of ways tourism businesses can prepare for increasing visitor numbers – learn more in our Wellbeing in Tourism sector report.



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Contact our specialist Tourism sector team here